Snack on the go with tasty Daybreak and Advantage bars. Or enjoy a delicious Endulge bar when you fancy a treat.
View all barsReady-to-drink, or in a shake mix, choose from great tasting chocolate, vanilla or strawberry for a low carb, smooth and filling drink.
View all drinksLow carb breakfast muesli and rye crackers to give you the variety of food you want, without the carbs.
View allAny time of day or night, you’ll find the support to lose weight or stay fit. From a meal planner, weight tracker, carb counter, community forums and more – it’s all here to make your weight loss plan easy and enjoyable.
Use this simple tool to work out your BMI. That’s all you need to get started, right now.
Simply follow these steps to start losing weight now.
Plan a whole week of meals, then print off the shopping list.
Let us do the numbers for you with this easy-to-use carb calculator.
This journal will help you keep a record of how you feel.
A new meta-analysis (combining and analyzing the results of different studies) released in the June issue of the British Journal of Nutrition shows that a low-carb diet like Atkins is more effective for long-term weight loss.
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Suddenly the days are warmer, and whatever extra pounds you have accumulated over the winter months can no longer be hidden under sweaters and jeans. It is also likely that with the warmer weather, your appetite has also changed.
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New Atkins is based on years’ of scientific research and backed by medical experts. Meet our Science team and Nutritionist and ask them anything.
Ask for help >A shock diagnosis lead to Stephanie Tate’s decision to adopt a tailored version of the New Atkins nutritional approach.
Read moreVanessa Hughes knew she had to take action when her 12-year-old son began commenting on her expanding waistline.
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