Bars

Bars

Snack on the go with tasty Daybreak and Advantage bars. Or enjoy a delicious Endulge bar when you fancy a treat.

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Drinks

Drinks

Ready-to-drink, or in a shake mix, choose from great tasting chocolate, vanilla or strawberry for a low carb, smooth and filling drink.

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Other Atkins products

Other Atkins products

Low carb breakfast muesli and rye crackers to give you the variety of food you want, without the carbs.

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Get Started

Get started

Simply follow these steps to start losing weight now.

Tasty foods

Recipes

Take your pick from hundreds of delicious recipes right here.

Stay satisfied

Products

Snack the Atkins way with our range of tasty bars, shakes and indulgent treats.

  • A healthy, balanced eating plan
  • Quick weight loss results
  • A range of delicious snacks and low carb products
  • A host of free tools and support
  • An easy-to-follow diet that fits into your everyday life

Support tools

Any time of day or night, you’ll find the support to lose weight or stay fit. From a meal planner, weight tracker, carb counter, community forums and more – it’s all here to make your weight loss plan easy and enjoyable.

BMI Calculator

BMI Calculator

Use this simple tool to work out your BMI. That’s all you need to get started, right now.

Step-by-step guide

Step-by-step guide

Simply follow these steps to start losing weight now.

Meals made easy

Meals made easy

Plan a whole week of meals, then print off the shopping list.

Carb Counter

Carb Counter

Let us do the numbers for you with this easy-to-use carb calculator.

Journal

Journal

This journal will help you keep a record of how you feel.

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Blogs
More Research: Low-Carb Works for Long-Term Weight Loss and Heart Health

More Research: Low-Carb Works for Long-Term Weight Loss and Heart Health

A new meta-analysis (combining and analyzing the results of different studies) released in the June issue of the British Journal of Nutrition shows that a low-carb diet like Atkins is more effective for long-term weight loss.

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Less Is Not More on Atkins

Less Is Not More on Atkins

Suddenly the days are warmer, and whatever extra pounds you have accumulated over the winter months can no longer be hidden under sweaters and jeans. It is also likely that with the warmer weather, your appetite has also changed.

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Our specialists

New Atkins is based on years’ of scientific research and backed by medical experts. Meet our Science team and Nutritionist and ask them anything.

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We did it!
Stephanie Tate
Stephanie Tate

A shock diagnosis lead to Stephanie Tate’s decision to adopt a tailored version of the New Atkins nutritional approach.

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Vanessa Hughes
Vanessa Hughes

Vanessa Hughes knew she had to take action when her 12-year-old son began commenting on her expanding waistline.

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