Bars
Snack on the go with tasty Daybreak and Advantage bars. Or enjoy a delicious Endulge bar when you fancy a treat.
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Drinks
Ready-to-drink, or in a shake mix, choose from great tasting chocolate, vanilla or strawberry for a low carb, smooth and filling drink.
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Other Atkins products
Low carb breakfast muesli and rye crackers to give you the variety of food you want, without the carbs.
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How it works
Welcome to the new, improved Atkins – the breakthrough eating plan which means you don’t have to deprive yourself in order to lose weight. It’s based on proven Atkins principles of eating protein and fibre rich foods that leave you feeling more satisfied.
The Program, Phases 1-4
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For rapid initial weight loss, start here
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The next stage, or start here if you have a small amount of weight to lose
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You’re almost there and finding your carb balance for life
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Your guide to staying slim for life and feeling more energetic
Science behind the New Atkins Diet
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Science and good sense
Find out how and why New Atkins works
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Read the research
Over 100 scientific studies have shown that following a healthy diet that’s low in carbs is an excellent and safe way to lose weight and stay fit.
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Truth vs. Fiction
There’s lots of talk about Atkins, find out what’s really true here
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Our Science Advisory Team
Meet the people behind the New Atkins Diet
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Get Started
Get started now
Simply register for FREE and you'll receive a handy Step-by Step guide and access to all the support tools.
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